Design Best Practices: Conciseness: Keep messages short (7 words or less is ideal). High Contrast: Use bold colours and clear…
Eco-friendly marketing, also known as green or sustainable marketing, involves promoting products, services, or brands in ways that emphasise their…
Wild posting also known as flyposting or guerrilla advertising, involves placing posters or flyers in high-visibility areas often without official…
Buzz marketing is highly effective in accelerating brand awareness and fostering word of mouth promotion. The success of buzz marketing relies…
The digital marketing landscape is rapidly evolving, driven by technological advancements and shifting consumer behaviours. Key trends shaping its future…
The rise of artificial intelligence (AI) and robotics has transformed industries across the globe, including marketing. Automation tools, chatbots, and…
Tube and train networks are more than just for daily travel— offering opportunities for businesses to connect with commuters. As…