Buzz Marketing is a strategy focused on generating excitement, engagement, and word-of-mouth promotion to create brand awareness. It aims to…
Launching a new product in today’s competitive market requires innovative and impactful strategies to cut through the noise and grab…
Out-of-home (OOH) advertising, a cornerstone of brand visibility for decades, is undergoing a revolutionary transformation with the infusion of augmented…
Eco-friendly marketing, also known as green or sustainable marketing, involves promoting products, services, or brands in ways that emphasise their…
Wild posting also known as flyposting or guerrilla advertising, involves placing posters or flyers in high-visibility areas often without official…
Buzz marketing is highly effective in accelerating brand awareness and fostering word of mouth promotion. The success of buzz marketing relies…
The digital marketing landscape is rapidly evolving, driven by technological advancements and shifting consumer behaviours. Key trends shaping its future…
Guerrilla marketing can be a powerful and engaging tool for brand promotion. However, guerrilla marketing is about taking calculated risks…
In an era of increasing environmental consciousness, businesses are seeking innovative and sustainable ways to connect with their audiences. One…
The rise of artificial intelligence (AI) and robotics has transformed industries across the globe, including marketing. Automation tools, chatbots, and…