Buzz Marketing is a strategy focused on generating excitement, engagement, and word-of-mouth promotion to create brand awareness. It aims to…
The Effectiveness of Product Sampling and How It Drives Sales Product sampling has long been a cornerstone of successful marketing…
How effective mobile media digital ad vans are? Key Benefits of Mobile Media Digital Ad Vans: High Visibility and Reach:…
The difference between brand ambassadors and promotional staff lies in their roles, responsibilities, and level of engagement with a brand.…
Out-of-home (OOH) advertising, a cornerstone of brand visibility for decades, is undergoing a revolutionary transformation with the infusion of augmented…
Design Best Practices: Conciseness: Keep messages short (7 words or less is ideal). High Contrast: Use bold colours and clear…
Eco-friendly marketing, also known as green or sustainable marketing, involves promoting products, services, or brands in ways that emphasise their…
Wild posting also known as flyposting or guerrilla advertising, involves placing posters or flyers in high-visibility areas often without official…
Buzz marketing is highly effective in accelerating brand awareness and fostering word of mouth promotion. The success of buzz marketing relies…
The digital marketing landscape is rapidly evolving, driven by technological advancements and shifting consumer behaviours. Key trends shaping its future…